SelfLove - Eau de Parfum
Launch Campaign & Audiovisual Production
A perfume, a statement of identity
Manubela Cabeleiros entrusted RED® with the launch of its first perfume, SelfLove – Eau de Parfum, created to celebrate beauty, confidence, and self-love.
The project included the design and production of a commercial spot aimed at conveying the essence of the fragrance, as well as the planning and execution of a digital launch campaign. From teasers that sparked curiosity to the official reveal on social media, every step was designed to engage the audience and create an emotional connection with the brand.
