Snupe entrusted RED® with developing its brand identity, from support in the naming process to the creation of the brand’s visual identity. The result was a strong and modern image, aligned with the values of energy and excellence in high-performance sports.

The project also included social media management and the development of new packaging for the nutritional gel, supported by a digital launch strategy. This integrated approach strengthened Snupe’s market presence and reinforced the brand’s connection to the world of elite athletes.